cubesGustavo Melocubes
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Things about me

Product Designer based in Recife, Pernambuco.

Specialist in Interaction Design for digital artifacts and Web Apps Design with front-end technology. My focus is on designing innovative digital artifacts, always aiming for the quality of the solution and a consistent experience.

I'm passionate about Design, Development and Games. In my free time I like to read, play video games, watch movies, series, produce content and develop some personal projects.

My Carreer

Experience and Skills

In my professional and academic career, I have acquired solid experience in several areas, developing essential skills that allow me to deliver effective and high-quality results.

Professional Experience

  • Lead Product DesignerCERS Cursos online

    Responsible for identifying business needs and opportunities, while collaborating with internal sector teams and partners to ensure delivery aligned with our clients' and business needs.

    I conduct research, tests and mappings to identify possible problems and dependencies within our clients' journey, seeking to reduce operational costs and optimize execution intelligence in the development of our products and tools.

    Through facilitation, I conduct various discovery and delivery processes, always helping the team define the scope of activities and removing usability, accessibility and business rule impediments.

  • Product DesignerCERS Cursos online

    Working on understanding problems, research and identifying possible improvements in the process through the use of design methods and methodologies.

    Always aligned with the team in discovery and delivery processes, helping to define scope, prioritize activities, removing impediments related to business rules, usability, accessibility and others.

  • Web Designer (UI Developer)CERS Cursos online

    Working on creating web applications in the distance learning area using design methods and methodologies to deliver quality and user-focused results. I also worked on structuring the front-end code of projects using HTML, CSS / SASS, JS, Angular and React.

  • Front-endDrop Soluções

    Working on creating websites for companies in various areas of operation. Responsible for structuring the front-end using HTML5, CSS3 and Javascript.

  • Front-endFaculdade Marista do Recife

    Focus on maintaining the college's own websites (using HTML, CSS and Javascript).

Academic Experience

  • Specialization in Interaction Design for Digital ArtifactsCESAR - 2019 - 2020
  • Specialization in Web Apps Design with Front-End TechnologyUnibratec - 2015 - 2016
  • Bachelor's Degree in Internet SystemsFaculdade Marista do Recife - 2012 - 2014

Courses and Training

  • Product DiscoveryPM3 - 2024
  • Product LeadershipPM3 - 2024
  • Product AnalyticsPM3 - 2024
  • Product Management TrainingPM3 - 2023 - 2024
  • UX, UI and Product Designer TrainingUX Unicórnio - 2021 - 2022
  • English CourseSENAC Brasil - 2014 - 2016

Flexible and immersive

Creative process

The creative process is never linear, it requires constant adaptation and collaboration between teams and involves a strategic and iterative approach that goes beyond aesthetics, focusing on creating intuitive, functional and pleasant digital experiences for the user.

When dealing with digital platforms, design must be highly adaptable, considering the limitations and specific resources of each environment — such as responsiveness in the case of web applications and usability on mobile devices, which have distinct interactions and behaviors.

A well-defined process is key to reducing product development risks. Flexibility is essential to find the best solution to the problem, always aiming to test quickly and spend fewer resources.

In product design approach, empathy and understanding of user needs is a determining factor for product success.

  • 1Identification of a need/idea

    Stage focused on identifying opportunities, understanding what the consumer needs and what you can offer.

  • 2Market research and analysis

    deeply understand user needs, business objectives and product context.

  • 3Problem definition

    After research results, real problems and opportunities to improve the experience are identified.

  • 4Ideation

    Brainstorming, quick sketches and wireframe construction help explore different solutions for the product.

  • 5Prototyping

    plays a crucial role in this process, especially in digital software, as it allows designers to test and validate interactions and functionalities.

  • 6Testing

    are essential to validate design choices before the development stage. Feedback is collected and incorporated, generating adjustments that better meet the end user's needs.

  • 7Development

    Continuous iteration until launch and beyond is fundamental for the digital product to evolve and remain relevant, delivering an experience that meets not only user expectations but also business objectives.

My workflow

Apps, stack and Setup

  • Design

    Figma - Creating prototypes, presentations and much more

    Nucleo - icons and illustrations

    Adobe Photoshop - Image manipulation

    Adobe Illustrator - Vector manipulation

    Color Oracle - Simulate visual difficulties for prototype testing

    Nucleo - icons and illustrations

  • Development

    Cursor / VS Code - Code editor with AI integration to optimize code development

    Wrap - Terminal with AI integration

  • Artificial Intelligence

    ChatGPT / Deepseek / Gemini - Creating and improving texts, complementing design methods, research and automating repetitive tasks

    Sora - Creating and generating images and illustrations

    Adobe Photoshop - Manipulate, generate and complement images